The Partner your Shop Needs
Since 1974, ASE has been the strategic ally of Puerto Rico’s most successful automotive shops. We don’t sell machines — we deliver productivity, support, and peace of mind.
Fast Facts
50+ Years
10+ Premium
Widespread Reach
Exclusive Partnerships
More Than Equipment
Complete Support
Anyone can sell equipment. We sell the confidence that your shop will be operating tomorrow, next year, and ten years from now. That’s what it means to be a strategic partner.
Installation & Training
Your equipment doesn’t just arrive in a box. Our certified technicians install, calibrate, and train your staff so you can start generating revenue from day one.
Service & Maintenance
Downtime means lost money. With ASE, you have access to technical service across the island to ensure your equipment is never out of operation longer than necessary.
Brands Built to Last
We represent industry-leading brands — Hunter, Rotary, Champion, and more — because in a professional shop, quality is not optional; it is the foundation of the business.
- 1974
- 1990
- 2026
50+ Years Building the Industry
ASE is founded in San Juan with a clear mission: provide Puerto Rico’s automotive
shops with professional equipment backed by real support.
Portfolio Expansion
With the world's leading automotive brands and the consolidation of a certified technician network.
Supporting a new generation
Of shop owners in transforming and modernizing the family business.