The partner your shop needs.
Since 1976, ASE has been the strategic ally
of Puerto Rico’s most successful automotive shops. We don’t sell machines — we
deliver productivity, support, and peace of mind.
Key Facts
in the market
brands represented
Puerto Rico · USVI · BVI
distributor in the Caribbean
More Than Equipment.
Complete Support.
Anyone can sell a machine. We sell the
confidence that your shop will be operating tomorrow, next year, and ten years
from now. That’s what it means to be a strategic partner.
Installation & Training
Your equipment doesn’t just arrive in a
box. Our certified technicians install, calibrate, and train your staff so you
can start generating revenue from day one.
Service & Maintenance
Downtime means lost money. With ASE, you
have access to technical service across the island to ensure your equipment is
never out of operation longer than necessary.
Brands Built to Last
We represent industry-leading brands —
Hunter, Rotary, Champion, and more — because in a professional shop, quality is
not optional; it is the foundation of the business.
- 1976
- 1990
- 2000s
- 2026
50 Years Building the Industry
ASE is founded in San Juan with a clear mission: provide Puerto Rico’s automotive
shops with professional equipment backed by real support.
Portfolioexpansion with the world’s
leading automotive brands and the consolidation of a certified technician network.
Appointedas the sole authorized
distributor of Hunter Engineering in Puerto Rico, the USVI, and the BVI.
Supportinga new generation of shop
owners in transforming and modernizing the family business.
The partner your shop needs.
The World’s Best Brands, Backed Locally
- Hunter · Rotary Lift · Champion · Coats ·
Norco · Sunex · Balcrank · Landa · Minuteman · JE Adams
Coverage Throughout the Caribbean
- Puerto Rico – Full coverage across the
island, from Aguadilla to Humacao. Technical service available in your area. - U.S. Virgin Islands – Service and distribution in St. Thomas, St. Croix, and
St. John for professional shops and fleets. - British Virgin Islands – Reaching the Caribbean’s most demanding operators with the same ASE standard of quality.
Ready to Take Your Shop to the Next Level?
